Integrating Facebook In Teaching And Learning Education Essay

In this information age people are interacting with a assortment of new engineerings that people in different places try to utilize them to ease their occupations and come up with good consequences. Educators are besides be givening to utilize those engineering tools for more effectual instruction and acquisition by prosecuting and actuating scholars in the acquisition procedure. One of those technological tools is societal networking web sites. Among societal networking web sites facebook is the most popular one which has sucked a immense sum of young person to utilize it for communicating and practical societal interaction. As a effect, many instructors are trying to do a usage of facebook to better the larning out comes and do the acquisition more interesting to the scholars sing to the young person battle in the facebook use and the monolithic sum of clip which they spend in this practical environment. On the other manus, it is important for the pedagogues to cognize which type o f larning manner can profit more from utilizing this sort of engineering or whether there is a large difference in willingness of different acquisition manners for disbursement clip in facebook or non. Facebook is the most used societal web by worldwide active users which was founded by Mark Zuckerberg in February 2004 as Harvard-only societal web site. This societal web web site was able to pull a immense sum of users specially youth in a short period of clip. Right now it has more than 500 million active users around the universe. Actually, Facebook is defined as â€Å" a societal public-service corporation that helps people portion information and communicate more expeditiously with their friends, household, and coworkers † ( facebook.com ) . Although at first facebook was launched as Harvard societal web but developed to affect and prosecute other high school pupils, professionals inside corporate webs, and finally everyone who have entree to the on-line universe ( Cassidy, 2006 ) . Facebook allows users to make a personal profile while leting for information sharing, communicating, exposure albums, making a friends list, organizing or using to societal involvement groups, and different sorts of on-line games. In drumhead, Facebook members can portion their exposures, send messages, chat, tag themselves or others on exposures, write on friends ‘ walls, articulation groups, create new groups, portion thoughts in group treatments, add sorts of applications, and play games in Facebook. Facebook has been accessed by 1000000s of users in a short clip while going a portion of users ‘ day-to-day lives ( Ellison, Steinfield, & A ; Lampe, 2007 ; Selwyn, 2007a ) . Some maps and capablenesss of facebook such as enabling equal feedback, goodness of tantrum with societal context, and interaction tools make facebook an educational tool ( Mason, 2006 ) . Learning Manners The impression of larning manners is all about the ways which a scholar prefers to utilize when he/she is larning and retrieving new cognition ( Funda Dag & A ; Aynur Gecer, 2009 ) . Furthermore, Simsek ( 2001 ) stated that larning manner is a group of factors which determines how the pupils psychologically perceive, interact and response to larning environments. Harmonizing to Felder ( 1996 ) , every scholar prefers to larn otherwise. Some scholars can larn in an synergistic relationship with their friends and instructors and sing things by themselves, the others learn with a ocular presence of stuffs and information, and some scholars prefer to do usage of written stuffs and they agree that verbal accounts are more helpful to them. Therefore cognizing about the acquisition manners of the scholars is of import either for pedagogues or scholars. It could be utile for instructors because they will acquire a clear thought about how to learn persons with different larning penchants and besides it would be effectual for scholars to cognize how they learn better and easier. Indeed, there are some popular theoretical accounts to categorise larning manners such as ; David kolb ‘s theoretical account, Honey and mumford ‘s theoretical account, Anthony Gregorc ‘s theoretical account, Sudbury theoretical account of democratic instruction, and Fleming ‘s VAK/VARK theoretical account of larning manners. For the purpose of this survey Fleming ‘s VAK/VARK study was used to research different larning manners of research participants and see how different acquisition manners spend clip in facebook. VARK study tool was created in 1998 to research persons ‘ different acquisition manners. Alkhasawneh, Mrayyan, Docherty, Alashram, Yousef, ( 2007 ) , described ; â€Å" aˆÂ ¦VARK is based upon cognitive development work by Bruner ( 1967 ) and Piaget ( 1990 ) who argued that worlds assimilate environmental cognition through four centripetal modes: ocular, aural, reading and composing, and kinaesthetic ( utilizing tactile centripetal abilities such as a odor and touch ) . VARK is an acronym for Visual, Aural, Read/Write, and Kinesthetic ( Fleming, 2004 ) . VARK is an instrument that is speedy and easy for pupils to utilize and understand. It creates an consciousness of larning manners and provides motive to seek betterments in their acquisition penchant. †MethodInstrument Data is collected by administrating an online and manual study. The study is consists of two subdivisions, the first subdivision leads participants to an on-line VARK questionnaire ( http: //vark-learn.com/english/page.asp? p=quetionnaire ) . Students are required to describe their tonss in an online VARK acquisition manners questionnaire in the manual questionnaire. The 2nd portion of the manual questionnaire consists of two parts. In the first portion, participants were required to reply five demographic inquiries include of their name, age, electronic mail reference, gender, facebook ID. Furthermore, the topographic point where they have normally entree to the Internet, length of clip spent online in facebook, and their rank in any academic group were collected. The 2nd portion, 5-point Likert graduated table with 6 inquiries, was measured participants ‘ clip spent for different activities in facebook. These six inquiries were developed by research worker based on different maps exist in facebook and different activities that a facebook user is able to make. Participants Data was collected from 36 signifier four Malayan Chinese pupils ( 14 Male and22 female ) from SMJK Kwang Hua School in province of Selangor, Kelang. The whole of participants are at the age of 16 old ages old. Two pupils of these 36 are non facebook users. The questionnaires were distributed among pupils and they were expected to make full up them at place sing to their entree to the Internet at place to make full up larning manners questionnaire.Date analysis and consequencesLearning manners:Learning MannersOcularAuralRead/WriteKinestheticEntireMaleFemaleFrequency88614361422Table1: Frequency of each learning manner among participants Harmonizing to pupils ‘ studies on their acquisition manners tonss, among 36 signifier 4 pupils, there are 14 kinaesthetic ( 39 % ) , six read/write ( 17 % ) , eight aural ( 22 % ) , and eight visual ( 22 % ) . The consequences validated this statement from Suffolk County Council ( 2002 ) , â€Å" It has been estimated that up to 37 % of the population are kinaesthetic scholars†¦ . †Different acquisition manners and clip spent in facebookData was collected shows that there are some differences among different larning manners on clip spent in facebook and different activity penchants. The holla tabular array showsQ1: E-PQ2: CHAQ3: ObQ4: ActQ5: W-VQ6: SHAfb/Internetnorm of clip devouring in fbOcular1.252.253.52.52153 %8.1Aural0.752.53.753.252.751.553.5 %5.5Read/Write0.81.62.42.42272 %6.5Kinesthetic0.613.3843.382.921.2364 %8.2Mean0.852.433.412.882.411.43South dakota0.27 0.730.70.50.480.42Table 2: Average of clip spent for each activity in facebook by different acquisition manners scholars Indeed, this tabular array shows ocular and kinaesthetic scholars spend the highest clip ( 8.1 & A ; 8.2hour/week ) among other scholars in facebook whereas, aural scholars spend the lowest clip in facebook ( 5.5hour/week ) among other scholars. Another consequence which is interesting is that read/write scholars spend about 72 per centum of their clip online in facebook. Chart 1: Different activities in facebook ; Q1: E-P: Educational Purposes Q2: CHA: Chatting Online With Friends Q3: Ob: Reading or Detecting What Others Do Q4: Act: Doing Activities in Facebook Q5: W-V: Watching Videos Q6: SHA: Sharing News and Information about School Harmonizing to the above tabular array and chart ocular, aural, and kinaesthetic scholars spend the highest clip in facebook â€Å" lurking † or reading others ‘ stations while read/write scholars spend an equal clip in facebook lurking and besides to make activities such as composing a position or uploading a image. In fact, pupils with different sorts of tilting manners spend the highest clip in facebook to detect and read whatever their friends do or skulking. On the other manus, pupils with any acquisition manners spend the lowest clip in facebook for educational intents. In fact, ocular scholars spend the highest clip ( 1.25 hour/week ) for educational intents among other larning manners where as kinaesthetic scholars spend the lowest clip ( 0.61 hour/week ) for educational intents. Kinesthetic scholars spend the highest clip ( 3.38 hours/week ) to chew the fat with their friends while read/write scholars spend the lowest clip ( 1.6 hours/week ) to chew the fat with their friends among other larning manners. Kinesthetic scholars spend the highest clip ( 4 hours/week ) to detect and read others ‘ activities while read/write learning manner scholars spend the lowest clip ( 2.4 hours/week ) . Kinesthetic scholars spend highest clip to make activities in facebook ( 3.38 hours/week ) while read/write learning manner scholars spend the lowest clip ( 2.4 hours/week ) . Kinesthetic scholars spend the highest clip to watch picture in facebook ( 2.93 hours/week ) , while ocular and read/write scholars spend the lowest clip ( 2 hours/week ) . Read/write scholars manner spend highest clip ( 2 hours/week ) to portion intelligence and information about school and classs while ocular scholars spend the lowest clip ( 1 hour/week ) . Students with read/write larning penchant spend 72 % of their clip online in facebook which it shows although they are non on-line every bit much as others but they spend most of their clip in facebook.Findingss and Discussi onThis survey aimed to calculate out the sum of clip spent in facebook for pupils with different larning manners and besides to happen out activity penchants of facebook users with different larning manners. Sing to the consequences there are some differences in clip spent in facebook for different acquisition manners. For case, the consequences show that ocular and kinaesthetic scholars claimed more clip spent in facebook so it can be concluded that this environment is more interesting and prosecuting to these types of scholars but it does n't intend that this environment is non suited for the other types of scholars with different larning manners like aural or read/write scholars. So any type of larning manners can profit from this environment and instructors can do a smart usage of this societal web web site to prosecute pupils in larning procedure and besides to enrich their acquisition. Furthermore, consequences show that each type of larning manners is interested in skulking o r reading and detecting whatever others do. In this respect, instructors should take into see this sort of pupils ‘ involvement in their instruction schemes and teaching methods. Actually, this is the teacher function to plan, construction, and program in a manner to do the facebook an educational environment. It can be done when a instructor uses facebook in a manner it is and in a manner that it engages pupils to remain in it for a long clip. Teachers should look at the nature of facebook and inquire themselves what has made the facebook popular like this. What is the facebook power that keeps people interested about it? To reply these inquiries some researches should be done. Harmonizing to some surveies that have been done, societal presence and interaction among people could be a ground for this attraction. People enjoy of societal interactivities and showing their sentiments in societal environment. They like to talk out to show themselves and they have wonder to cognize about others. Many instructors tend to utilize facebook for educational purposes because they know most of pupils are interested in utilizing facebook but they face some challenges in the manner of utilizing it because they want to utilize it in a similar manner that they use any other online tools like wikis, moodle, or educational web sites whereas, facebook has a different nature. Teachers can believe about facebook in a different manner. In a manner to reenforce face to confront schoolroom larning. They should inquire pupils to come to the facebook and portion their perceptual experiences, believes, thoughts, sentiments, and definitions about different constructs and topics to acquire more familiar with each other ‘s perceptual experiences, acquire more thoughts about different educational affairs and open up their heads about different affairs. For case, a mathematics instructor begins learning fractions in schoolroom and so asks pupils to take part in their class facebo ok group and reply the instructor ‘s inquiry. The inquiry could be why do we hold to larn fraction? Why it is of import to larn about fraction and it can be used in our life? To reply these inquiries pupils have to believe, hunt, and explore and so come up with different replies and discuss with their schoolmates about their findings. Right now, the instructor can do certain that they are more interested in larning fraction because they know how of import is the acquisition of this subject and furthermore they will be more curiose to see is their sentiments and thoughts about fraction comes true or non. Actually this survey has some restrictions. First, because the information was collected from merely 36 Chinese race pupils, it could non be generalized. In add-on, it has been limited to a study method. The consequences could be more accurate if there were some qualitative methods of informations aggregation.DecisionSocial webs, particularly facebook are used by a immense sum of pupils anyplace in the universe. As a consequence, most of instructors are interested in utilizing this societal environment to prosecute pupils in larning procedure. It is important for instructors to cognize whether facebook is suited for all pupils with any type of larning penchants or non. This survey showed that ocular and kinaesthetic scholars spend more clip in facebook but it does n't intend that the other types of acquisition manners do n't utilize facebook. Indeed, it depends more on instructors to take the best scheme to suit the demands of any type of larning penchants. Teachers should reply this inquiry ; â€Å" How to prosecute my pupils in an academic facebook group? † or â€Å" what makes the facebook so popular among young person and how to do a usage of this characteristic to prosecute pupils in larning activities? † This survey has been done on a little group of participants ( 36, 16 twelvemonth old pupils ) . Further surveies should be done on mo re sums of samples. Furthermore, some surveies should be conducted to happen out in which manner educational usage of facebook can be more interesting for scholars.

President Kennedy as the person who saved the west from nuclear war Essay

Section 1 The Cold war, which existed between the Soviet Union and the United States following World War ll, and the constant threat of nuclear devastation, which it presented, evolved throughout its history. The relationship between these two super powers was strained at the best, at its worst; it was hostile and came near the unleashing of the devastating nuclear arsenal both countries possessed. The term ‘cold war’ was used first by an American banker relating to the tension between the U.S.S.R and the USA, when he said cold he was referring to the fact that both countries were doing there best to stop direct fighting and for it to become a ‘hot’ war. The reason these two super powers fought were over their ideologies on how to live in each others country where as America was run by Capitalism, this was the system that gave common civilians the right to vote for which ever government party they wanted to run the country it also gave the press freedom of speech where government scandals were hardly censored, unlike The Soviets who ran a one party state consisting of only the Communist party called Soviets, but because most of the soviets were Communist the government was really run by the one party. Also there was mass government run industries like the media as this was run by them, the news was censored strictly throughout covering up any government scandal. The other major difference was the distribution of wealth and the line between the rich and the poor as this was very low in Russia however in the U.S average living standards where much higher as wealth was dispersed more unevenly throughout business Tycoons and their estate s. All these factors lead to nuclear war and the cold war between Russia and America, America was the first to release a nuclear attack and used, the first nuclear atomic bomb on the Japanese city of Hiroshima, on 6th August 1945 showing the world what lengths America would go to, to win a war. Source 1a A concluding sentence The relationship also evolved over time, and the emergence of Fidel Castro in Cuba was a catalyst for a change in the relationship between these powers. The threat he and his Communist party presented to his American neighbours would change the way the Americans dealt with their Cold War enemies. In the same way, Castro’s Communists also gave Nikita Khrushchev and the Soviets an entrance into North and Central American affairs. Section two Prior to the revolution in Cuba, during Batista’s brutal regime there was a period of time describes as ‘an easing of tensions’ in relationships between the East and the West. These tensions were eased because many of the potential conflicts between Eastern and western sides had been resolved, such as the 1956 Hungarian Revolution. During Batista’s regime as dictator over Cuba the Americans had been its main customer of Cuba’s main resource, Sugar cane, this made relationships between Cuba an America quite friendly and Cuba was full of American influence with Gentlemen’s Clubs, Brothels and Casino’s it was nick named the rich Americans playground, also on the island were strong Mafia connections, yet the police did little to stop them as they could easily be bribed and were often dealing themselves. The easing of tensions and the apparent lack of interest from either of the two cold war powers in aggression against one another would be brought to an end following Castro taking over Cuba in early 1959, but at this time the relationship between Fidel Castro and the Cuban Communist was not entirely clear. During the Cuban revolution that saw Fulgencio Batista’s brutal regime overthrown and come to an end, Castro had been at the fore of the uprising. He sold all the American owned business’s the mere presence of a ‘Communist’ island within 100 miles of the United States drew much attention to Cuba, both to the Soviet Union and their American rivals. The real cold war evolution did not have its beginnings in the working relationship, which was to be established between Havana and Moscow, but rather in the deteriorating relationship between the Cuban capital and Washington. American business interests in Cuba were being threatened by Castro’s policy of nationalisation of lands, and the U.S. was begging to feel that they â€Å"could not ‘do business’ with Castro’s government† this feeling was the reason for the beginnings of an action against the Castro Regime approved by President Eisenhower, and late adopted by John Fitzgerald Kennedy when he was elected to office in November 1960. This program consisted of political action, propaganda and military operations† and was behind the infamous Bay of Pigs invasion, although this program was directed against Cuba it may also have sent another message to the soviet Communists that the Americans were not prepared to tolerate communism so near their own borders. In any case, Source 2b Concluding sentence This policy, a direct reaction to Fidel Castro himself and the communist regime, which he had brought to power, could not have any positive effect on relations between the Capitalist Americans and the communists. The real advantage of Cuba to the Soviets was in the form of gaining leverage in negotiations over Berlin, which was of far more importance to the communist than the small, poor island ruled by Castro. Tensions over Berlin came about after Khrushchev demanded the western powers, which occupied Berlin, evacuate the city. Khrushchev, â€Å"alarmed at the growing military and economic strength of West Germany† otherwise, the soviets would turn the administration of Berlin to the East German government, with which the west had no agreements and under the rule of which the western powers would have no access whatsoever to Berlin. By removing the western influences from the area, Khrushchev hoped to â€Å"Weaken ties between the United States and West Germany and provoke disunity among NATO allies† The NATO powers however did not back down, however there came to be a dà ¯Ã‚ ¿Ã‚ ½tente over the question of administration of Berlin. This still existed in 1962, and Fidel Castro would prove to be a willing pawn in a move by Khrushchev to gain the upper hand in the negotiations over the administration of Berlin. Prior to the events of 1962, which made up the Cuban missile crisis came the infamous Bay of Pigs invasion, this great American failure showed to which lengths the Americans were prepared to go to remove the influence of Castro and communism from the island of Cuba. On 16th April 1961, 1,300 â€Å"CIA- trained Cuban exiles in American-surplus planes and boats left to invade Cuba and liberate their countrymen† this so called liberation was unsuccessful the Cuban people had been prepared for such an invasion and in fact the Cuban Military forces and Castro himself also knew of the plans of the invasion. One hundred and fifty invaders were killed, the rest taken prisoner and the American attempt to overthrow Castro and his regime had failed. There were several crucial outcomes to this invasion however, all affecting the relationship between the eastern and western powers. The soviets, due to the ability of the island nation to withstand the invasion, became convinced of the value of Cuba in gaining the upper hand over the U.S. enough so that the Castro’s regime would now be â€Å"worthy of a major military and diploma. But while the Soviet Union now considered Cuba a worthy ally, it became evident to Castro that he also needed to pursue a relationship with the Soviet Union for protection because his island was very much within the U.S. sphere of influence. The invasion, while unsuccessful, showed that the Americans were willing to go to great lengths to remove him from office, and at this point, the best solution for Castro appeared to be the pursuit of an alliance with Moscow, directed against his American neighbours. The strengthening of ties between Cuba and the Soviet Union, as a result of this Bay of Pigs invasion, led directly to the Cuban Missile Crisis. As much as that conflict resulted from Khrushchev’s design to take advantage of Cuba’s proximity to the U.S. to install missile sites, it was the American policy towards Cuba, that which sought, by any means necessary, to remove Fidel Castro’s influence over Cuba, which pushed the new Communist allies into each other’s arms. The mere presence of Fidel Castro was responsible for the heightening of tensions between the Soviet Union and John F. Kennedy’s United States leading up to the crisis. There was a strong Soviet presence in Cuba prior to the Cuban Missile Crisis. The sanctions, which followed Castro’s rise to power placed a large burden on the Cuban economy, as the U.S., naturally, had been the island’s primary trading partner. This burden was eased by the Soviets who, in 1960, agreed to buy out Cuba’s U.S. sugar share, and later made the promise to provide ‘necessary aid’ in the case of armed intervention. In fact, United States sanctions against Fidel Castro and his government â€Å"provided the rationale and the catalytic action which accelerate close economic, military and political relations between Cuba and the USSR.† But the gravity of the Soviets economic pursuits in Cuba is far less than the deal made which allowed the Soviets to build missile sites on the island. Due to the deadlock over the Berlin question, Khrushchev felt he needed to gain the upper hand in military might to have his way. Because the USSR was falling behind in the arms race, a creative solution was needed which would achieve equality and the â€Å"cheapest and fastest way †¦ was to install shorter-range missiles on Cuba.† The role of Castro in this affair was to accept the missiles from the USSR, but for his own set of reasons. Castro felt that some protection was needed from the threat of any more American invasions, and the addition of missile sites to his island would strengthen his position considerably. The military installations instilled confidence and would be a tremendous asset given any aggression by the Americans or their Western allies. In any case, both nations had interests in the missiles being installed in Cuba, so Castro gave the plan his blessing. By this time, it had become clear to the Soviets that their high expectations of Castro were warranted, as this revolutionary leader had given them the opportunity they thought they needed to tip the scale in their favour where there real interests lay, Berlin. For someone who had so critical a role in bringing about the Cuban Missile Crisis, Fidel Castro played only the smallest role once it began. When an American U-2 first spotted evidence of the construction of a missile site in Cuba on 14 October 1962, the crisis began. While negotiations to end the crisis were underway between Kennedy and Khrushchev, Castro was left out and â€Å"did not take the exclusion lightly† Castro even went so far as to make a speech, on 23 October 1962, denying that â€Å"either the Cubans or the Soviets would ever consider withdrawing their missiles† While the Soviets and the Americans were negotiating a peace, while still on the brink of launching an all-out nuclear attack, Castro was still trying to extract some political gain from the conflict. He imposed a set of conditions on the removal of missiles from his island, which called for the end of the U.S. blockade of the island, which had resulted when the crisis began, and for the end of subversive acts on the part of the U.S. against Cuba. All of these were ignored when a final agreement was hammered out between the U.S. and the USSR. Castro’s stubborn refusal to admit that he had been the real loser in the entire crisis was brought into focus when he refused entrance into Cuba to UN observers who were to assure that the missiles were dismantled, as had been agreed upon by Kennedy and Khrushchev. Castro’s reaction to his personal failure in the affair would signal the lesson he learned, as he made it known that â€Å"never again in the chess game of power† would his country play â€Å"the docile pawn† While Castro was involved in conflicts in Africa in the 1960s, and supported the communism of Vietnam, his involvement in the Cuban Missile Crisis left the greatest of marks upon relations between the Cold War powers. What Castro may not have realized in all his bitterness over the results of the crisis is that, unwittingly, he had the effect of easing tensions between the U.S. and the USSR. His mere presence and his part in bringing about the crisis were instrumental in beginning a new era in the relationship between East and West. Prior to this point, any move by one side was met by an equally strong move by the other. Under such a system, no peaceful end could be sought to any conflict, only the escalating of tensions to a breaking point. The breaking point in the Cold War was the most undesirable, nuclear conflict, the implications of which were most destructive and grave. Indeed, during the Cuban Missile Crisis, while Castro was dreaming of power and prestige for his native Cuba, the Americans were reportedly minutes away for launching their nuclear arsenal against Russia, and likely the Soviets were in a similar position. But the diplomatic resolution to the problem, in spite of Castro’s designs, represented a turning point in the way problems were dealt with between the United States and their nuclear rivals. In a game of such high stakes, no longer could move be met with countermove because in such a case both would be losers. The value of diplomacy was realized and, in a way, Fidel Castro and his regime were facilitators for this lesson. After the crisis, relations once again eased into detente between the U.S. and the USSR and Castro, standing by his assertion that he would no longer be the pawn for any other, no longer wielded much influence in Cold War politics. And the relations between the two powers eased, that existing between Castro’s Cuba and the USSR grew more strained. These were restored somewhat later, but no longer were they of particular military or international significance. Cuba has continued to be a source of frustration to the United States, but this mainly from an ideological or philosophical point of view. While Cuba â€Å"gradually began to pursue a pro-Moscow course† their alliance with Moscow no longer posed any real threat to America in the way of future military aggression. Through the Cold War, the Americans had developed a great hostility towards anything perceived as being communist, Marxist, or socialist and Cuba has retained this aspect, but to have had any great fear of Castro and what he might do after the resolution of the missile crisis would not have been warranted. Castro’s role in the relationship between East and West, therefore, was played out over a short period of a few years, but on the largest of stages. His initial contribution to the evolution of this relationship was to cause it a large degree of strain. When the revolution of Castro became successful, he infuriated the Americans whose businesses and lands were being revoked by Castro’s policy of nationalization. The U.S. would accept this treatment at the hands of so insignificant a neighbour and launched the Bay of Pigs invasion. The reaction of the Cubans to this was the strengthening of ties with the USSR and inevitably the tensions between the USSR and the U.S. were raised as well. The USSR had one foot in the door, intolerably close to the American border and when the Soviets but this played this strategic card but installing the missile sites, the tensions were raised further. Castro’s role in the evolution of East/West relations ended soon after this point as both the Americans and Russians began to ignore him and pursue their own solutions to the conflict Castro brought about. Because of this exclusion, Castro no longer wielded any influence and faded into the background. Nevertheless, the Americans had been humiliated by seeing an island nation, which they had once dominated fall under the influence of the Russian communists, and this was Castro’s own accomplishment. It brought the prominence and importance to his country, which he desired and did fulfil some of the more immediate goals such as removing the economic stresses placed on his country by the U.S. sanctions. While the new tensions he brought about between the Soviet Union and the U.S. were alleviated following the crisis, Castro undeniably brought the world one step closer to witnessing nuclear war. It could therefore be said of Castro that his role and influence in Cold War politics was twofold. Firstly, it was largely his doing that the two powers came closer to clashing than they had ever come before, and it was largely in spite of him that this clash never took place. Instead, what followed was a detente, which, while still filled with suspicion and mistrust of one another, never again came so close to a boiling point as during the early days of Castro’s regime in Cuba.

Economic Development Essay Example | Topics and Well Written Essays - 3500 words

Economic Development - Essay Example Therefore, in most developing countries, a wide gap can be seen between the rich and the poor unlike that in the developed nations. This gap widens more as long as rural development is ignored by economists and politicians. But there is a sudden change being experienced in the approach of economists and intellectuals. Those who have merely ignored the rural development in the past are now propagating for its development. Next sections of the essay will analyze the reasons behind ignoring rural development and the sudden change of approach. Reasons for Change of Approach Rural development mainly refers to the role of agriculture for the development of the nation. â€Å"Agriculture constitutes the main source of employment of the majority of the world’s poor. In total, the share of agriculture in total employment in developing countries constitutes 53% of the total workforce in 2004. In Sub-Saharan Africa 60% of the economically active population works in the agricultural secto r.† (Meijerink & Roza, 2007). This shows that agriculture or rural sector is the back bone of many developing economies. But the increased importance given to the industrialization opened up many industries and reduced the share of agriculture to the overall economic growth. Agriculture gradually became less attractive for the economies. This made the economists and intellectuals to reduce the focus on rural areas. But now economists and governments are seemed to be increasing their focus on rural development especially in developing countries. Some of the disadvantage of urbanization and industrialization helped them for this late realization. The main factors that lead to the change of approach are as follows: 1. Poverty 2. Unbalanced growth 3. Food Security 4. Lack of Infrastructure 5. Rural Marketing Poverty: Increased poverty in the rural area is the main reasons for this change of approach. Poverty is seen as a drawback for the development of a nation. Overall developmen t of an economy is not possible if there is a considerable percentage of poor among the population. Eradicating poverty became the major agenda of many countries. While looking back to the 19th century, economists realized that irrespective of the size of the nation, the sole factor that drove the economy was agriculture. But somewhere with the advent of technologies, countries reduced the focus on agriculture. This is one of the reasons that helped the economists to change their mind. Unbalanced Growth: In most developing countries, there is a wide gap between rich and the poor. Though such countries are recording tremendous economic progress, it could not be categorized as a developed nation when there is an unbalanced growth in the economy. Majority of the population should experience more or less similar growth and living conditions for a balanced growth in the economy. Food Security: Another major reason for the change of approach of the economists is food security. â€Å"At i ts June 2003 summit, the G8 group of countries recognized the need to increase investment in rural and agricultural development to achieve lasting food security. It pledged to reverse the decline in ODA for agriculture and to increase trade opportunities for developing countries.† (Bage, 2004) Food security is now a cause of concern for many countries. As a result of this, countries are increasing their respective funding to the agriculture sector in order to

The Story of an Hour Essay Example | Topics and Well Written Essays - 250 words - 1

The Story of an Hour - Essay Example To Mrs. Mallard, this was a bending of her wills that she did not agree with. If one looks closely at the relevance of the aforementioned heart trouble of the main character, it could be seen that the issue in the marriage is the real heart trouble and not the physical condition of the character. After Mrs. Mallard’s emotional period, she went to her room alone and was met by an â€Å"open window and comfortable, roomy armchair where she sank.† The room is a representation of the private thoughts of Mrs. Mallard where no one entered except her, a condition she was forced to be in because if she told other people, she might be dubbed as rebellious or could be seriously misunderstood. The roomy armchair could portray how comfortably Mrs. Mallard could be with herself, looking honestly into her desires without any condemnation so that she freely thought of all the freedom she could enjoy now that her husband is dead. The open window represents what the character considers as her way of escape from the marriage that â€Å"bent her

Economical Analysis of Worldbiotechcom, Inc Essay

Economical Analysis of Worldbiotechcom, Inc - Essay Example The former was driven by the introduction of cars, television, radio and electric power while the latter resulted from the use of Internet and emergence of e-commerce. NASDAQ index spiked then abruptly went into a steep decline after the dot-com bubble burst leading many investors to bankruptcy. There was so much hype in the new technologies as the forecasted prospects were very promising only to be dismayed by modest results and dismal returns. For example, so many people invested in the Internet because they thought that they could easily gain an easy buck given the increasing availability, accessibility and minimal investments it requires. Instead, they were driven to bankruptcy by websites offering free services. (Smith et al 2002 ; Topol 2003) The most pressing problem with regards to the new transport system is not so much in the entry of other players or the saturation of the market but in the inherent risk in using it. While other means of transportation such as automobiles, ships and airplanes have their own death statistics, they offer a relatively higher degree of confidence because these modes can be maneuvered and abandoned to prevent the loss of life and limbs. Even if we insist that the transport mode is safe and use simulation runs as evidence, we can never discount the possibility of an accident. A single accident could send tremors across the whole industry and send it tumbling down because people would be scared of the prospect of being atomized to nothingness and being unable to do something about it. It is expected that exceptional mandatory quality standards will be implemented by the government in light of the risks involved in the use of the technology. The worst case scenario would include the disclosure on the hazard of using the technology which can dissuade potential buyers or users. Controls on employment or production such as exhaustive testing could prove to be very

Illinois Risk Mangement Essay Example | Topics and Well Written Essays - 1750 words

Illinois Risk Mangement - Essay Example This paper has addressed these similarities as well as the differences. In its findings, it was established that the University has a different approach when it comes to the amount of risks it can handle from that of the Illinois government. Overall, one will realize that there are more similarities than differences in these two mainly because they both have people to care for and guarantee both safety and security. The business world is one that is more dependent on a businessperson’s level of knowledge coupled with their ability or willingness to apply it. Because of the unpredictability rife in almost every business, there are several measures taken to either eliminate any risk or mitigate them where they become inevitable. A Risk Management (RM) program is vital for corporate and other institutions to speculate and subsequently plan for the ever-present risks. Often, an institution might still incur losses if the RM program was not properly organized or if there is no clear continuity plan. Because the risks vary with institutions, the RM programs tend to differ. In this paper, a comparison of Illinois and Chicago State University’s RM programs has been done. Chicago State University (CSU) is a learning institution based in Chicago in the state of Illinois that offers several courses to students from all backgrounds. Its major risks include fire, natural calamities, and theft of vital learning equipment and injuries that might occur to students. On the other hand, the government of Illinois (GI) is tasked with providing crucial services to the state’s residents. This onus comes with ensuring that some incidents likely to cause loss of properties or lives are well mitigated. In short, both the CSU and GI have a somewhat similar duty. Both have people to whom security and safety has to be assured. The following section will compare and contrast the two institutions concerning the RM. Worth noting, every RM program foresees risks faced by a firm or

Deep Vein Thrombosis PowerPoint Presentation Example | Topics and Well Written Essays - 1250 words

Deep Vein Thrombosis - PowerPoint Presentation Example Immediate concerns with a diagnosis of DVT are stroke and pulmonary embolism, as the clot in his leg could break off and cause either of these potentially fatal situations. Mr. Roberts denies any chest pain, shortness of breath, fever, or headaches, indicating he is not currently at risk for these concerns. DVT Cause It is important to understand the cause of Mr. Roberts’s DVT to prevent future clots and to increase positive outcomes of his treatment. One of the biggest causes of DVT is surgery. Often times, surgeons can damage venous walls or intercellular matrix, releasing clotting factors and causing DVTs (sloc.org). Mr. Roberts has not had any recent surgery indicating that this is probably not the cause of his DVT. DVT can also be caused by obesity and a sedentary lifestyle (sloc.org). Mr. Roberts’s BMI indicates that this is probably the cause of his DVT. In order to prevent future DVTs, Mr. Roberts should be counseled about increasing daily physical activity, mak ing modifications to his diet, and the use of his hypercholesterolemia medication. Another potential cause of Mr. Roberts’s DVT is his hypercholesterolemia. Increased lipids in the blood can form clots, which can lodge in the deep veins of the extremities and cause a DVT in some cases (sloc.org). Mr. Roberts’s DVT is probably exacerbated by his discontinuation of his hypercholesterolemia medication, as this behavior would increase his lipids and potentially add to previous clots or form new ones. In addition to his treatment regimen, Mr. Roberts should be counseled on the dangers of quitting his hypercholesterolemia medication without consulting medical personnel. Treatment Regimen There are two parts to Mr. Roberts’s treatment regimen: initial treatment and maintained treatment. The purpose of the initial treatment should be controlling Mr. Robert’s partial thromboplastin time (PTT) and his INR while attempting to dissolve the clot in his leg. To achieve this, heparin is given initially in a bolus dose at 80 units/kg. After this initial bolus dose, Mr. Roberts will be on a maintenance dose of heparin at 16 units/kg. For Mr. Roberts, this means a 7000 unit bolus dose and a maintenance dose of 1640 units/hour which will continue for ten days. These doses were developed based on formulas posted on the accompanying powerpoint presentation, and were based off of calculated dosage weight (surgery.ucsf.edu). During these ten days, Mr. Roberts’s PTT needs to be monitored every 6 hours until 2 consecutive in-range tests are performed. Adjustments to the dosage can be made based on the provided chart. Once in range, PTTs need to be done every 24 hours. After ten days, Mr. Roberts should be evaluated and hopefully can discontinue his heparin regimen. The maintained treatment portion of Mr. Roberts’s treatment regimen is warfarin. When beginning warfarin, an initial INR needs to be taken in order to calculate an accurate dose. Ba sed on Mr. Roberts age, BMI, and use of hypercholesterolemia medications, 3mg was decided as an appropriate starting dose. Mr. Roberts’s INR should be measured daily and I have recommended an at home testing device. Mr. Roberts dose will need to be adjusted to make sure his INR falls in the target range of 2-3. Mr. Roberts will continue the warfarin daily until he can successfully maintain an INR of 2-3 without it. This should take between three and six months, but could potentially take longer

Personal Wildly Important Goal Essay Example | Topics and Well Written Essays - 250 words

Personal Wildly Important Goal - Essay Example According to the study  the team should spend time in discussing the goals. When they talk about them every day, they will have mutual accountabilities towards achieving them. This means that they must be too sure of the goals. This calls for both vertical and horizontal communication among the team members. The team members should be aware of the key measures of success. There is a need for feedback. It is important to let the workers know when they do right. This will be an incentive to the team. However, it is hard to measure how much people are trying. Customer feedback is also important. It gives the organization a sense of evaluating whether it has achieved the goals or not. To achieve set goals and estimated results within the set constraints of time and budget, a manager uses a project. This implies that project management is very crucial in achieving the goals of the firm. All goals should be clearly stated In conclusion, project management is very important in achieving o rganization’s goals. It helps the team to define the most important goals and this result in the achievement of the firm’s strategic plans.

Respons Essay Example | Topics and Well Written Essays - 1000 words

Respons - Essay Example I agree with the author because using phone while walking is dangerous as it distracts a person from external environment and causes accidents and even death. Many a times, people underestimate the negative consequences of using a cell phone while walking or driving. For instance, last week while I was walking along the side way, I saw a young man talking on the phone and crossing the road. In a second, I could here is scream as he was hit by a car and injured his leg. Here Matt Ritchell is right in focusing on multi – tasking while on phone as it is a very dangerous act. The use of cell- phone can have many adverse effect including legal penalties .It is seen that many times children use cell phone at schools which can get them punishment. Last month, one of my neighbor’s kid was thrown out of class due the use of cell phone during class hours. Even at work, excessive use of cell phone can result in harmful consequences. Few days back my friend’s brother was fired from work due to his excessive texting at work. In the article â€Å"Behavior: Imitation of Film: Heres Smoking at You, Kid† Nicholas Bakalar claims of the imitation of smoking behavior in children due to watching smoking in movies. Generally children have a high tendency to imitate, and smoking is the most easily imitated behavior from movies. According to a study conducted with 6522 children nationwide it was revealed that children exposed to smoking in movies had two and half times chance to start smoking. I agree with the author here as it is a proven fact that children exposed to smoking through movies have a high tendency to end up as smokers in future. It is usually observed that parents and government authorities ignore the effect of smoking in movies on young children. When last time I visited movies, I have noticed bunch of young children smoking outside the theatre.It could be that these children were regular visitor to

Comstat Transforms American Policing Research Paper

Comstat Transforms American Policing - Research Paper Example Quoting Director Jeff Godown again, Compstat is a â€Å"philosophy of crime control. It is less about procuring state-of-the-art equipment than about adopting a state of mind that police really do count in reducing crime.† The fact that no specialized equipment or computer software is a prerequisite for implementing the Compstat program makes it easier for different police departments across different cities to make use of it; as Godown said, it is basically just a â€Å"philosophy† that needs to be followed. Venturing further into his address on the â€Å"Compstat Process: Four Principles for Managing Crime Reduction,† it is learnt that many members of the law enforcement sector have had â€Å"the opportunity to attend training sessions and/or workshops on the principles, practices, policies, and procedures,† of Compstat, and that â€Å"the CompStat process is not a single state-of-the-art computer equipped with a special software program†; therefo re, not only is the Compstat model adept at tackling the issue of crime, it is flexible, adaptable, and can be used by any police force in any part of the country. According to HabibOzdemir in his article on â€Å"Compstat: Strategic Police Management for Effective Crime Deterrence in New York City,† the best quality of the Compstat model is the importance given to accountability.For Samuel Walker, he has expressed in his paper that â€Å"accountability is an element of American policing,† and â€Å"lawfulness and legitimacy, in turn, are essential if the police are to achieve their goals.† of reducing crime and disorder.† Returning to Ozdemir’s paper, â€Å"Compstat makes operational commanders accountable for being aware of their decisions and empirical results of

Should Drugs Be Legalised Article Essay Example for Free

Should Drugs Be Legalised Article Essay Juliette Hughes wrote an article for The Age newspaper about how she thinks drugs should be legalised. She used many different sorts of metalanguage techniques such as using expert’s opinion, appealing to people’s self-interest etc. Hughes is an ethicist; her point of view is from an ethical standpoint. Hughes used examples from history and scientific experiment. The intended audience is a mature audience, who are open minded about the legalisation of drugs. Hughes starts off by talking about cannabis and the effect it has. This leads to talking about drug users being criminalised and how she opposes. Hughes writes â€Å"whether we approve of the activity or not, it is not ethical to punish people for what they do to themselves. † She is appealing to self-interest; it is making the reader think if they were punished for something that they choose to do to themselves. Hughes uses an appeal to hip pocket when she uses the example from the UN’s Office on Drugs and Crime have estimated the global drug trade is $US321 billion, she states that it will be a saving on money and social capital could be directed towards rehabilitation and support for families who are also affected by substance abuse. She appeals to parents when she writes â€Å"Banning something only makes vulnerable young rebels think it’s cool† implying that the youth may be more attracted to forbidden fruit if it made them look more cool. She uses a historic example from when the US banned alcohol from 1920 to 1933, she explains how having prohibition only criminalised most of the population and entrench organise crime. She uses scientific experiments to support her point. She uses a study done in 2005 by Dutch scientists which was published in the British Medical Journal, which showed that prescribing heroin made everyone win. She appeals to community values when she explains that the research shows the users had a better quality life and the community benefited from reduced crime. Hughes uses formal language throughout the article, using words such as â€Å"oxymoronic nexus. † This adds to the point of view that Hughes is trying to get across. Using formal language shows how serious she is about the topic and adds to the tone of the article which is serious and sophisticated. She does a small part of a rebuttal when she mentions drugs being used in sports, she writes â€Å"it is cheating and should be stopped. † In conclusion, Juliette Hughes used a wide variety of metalanguage. Using appeals, historic examples, scientific examples and formal language, she was able to effectively get her point of view across to her intended audience.

Models Of Organisational Culture Management Essay

Models Of Organisational Culture Management Essay The research will present literature of various models of organisational culture. The research will concentrate on models of organisational culture by Schein, Hofstede, Denison and competing value framework models. This model will be presented to give a framework for organisational culture. The models of organisational culture are very important to the study as they explore the various perspectives of authors and how they are applied in organisational setting. The study will focus on the Denison model of organisational culture. 2.2.1 Schein (1992) discusses the levels of culture namely; artefact, espoused value, basic underlying assumption. 2.2.2 Artefacts Artefacts deal with organisational attribute that can be perceived, felt and heard as new members join the organisation, they are difficult to measure. According to Du Toit (2002), artefacts are visible, obvious expressions of culture. They are the tangible and audible demonstration of behaviour supported by organisational norms, values and assumptions. They range from aspects such as architecture, office design, language, rituals and celebrations. 2.2.3 Espoused Values This level deals with espoused goals, norms, standard, morals and principle, and it is measureable. It is the value from the foundation as to what is acceptable and what is not acceptable. They represent what is considered as right and wrong and forms an ethical code of the organisation. Norms relate to value that indicate the expectancy amongst members in the organisation. Norms offers the organisation with unwritten rules that shows the expectations in terms of actions appropriate to certain situation. Norms and values support the artefact of a culture (Du Toit, 2002). 2.2.4 Basic Underlying Assumption This level is the basis of the culture of an organisation. Basic assumptions are unconscious and are often taken for granted, but they are often how employees feel in an organisation. The basic assumptions are often taken for granted to the degree that there is little variation within culture unit. They serve as a guiding behaviour that tell people how to think, feel and perceive work, performance goals relationships and performance of co-workers. (Du Toit, 2002) Figure 1 Scheins Model of organisational Culture Source: Schein, E.H. organisational culture and leadership, Jossey-Bass, San Francisco, 1992, figure 9. 2.3 Hofstedes Model of organisational Culture Hofstedes four levels of culture are symbols, heroes, rituals, and values. This cultural model was for the relationship between organisational culture and local cultures. . 2.3.1 Symbols Symbols is the first level of this cultural model. Symbols convey a specific meaning within a culture, (Davidson, 2004). According to Denison (1990), symbols are the most obvious elements of culture, presenting the gestures, objects or words, which are acknowledged by those who belong to the same organisational culture. 2.3.2 Heroes Heroes according to Davidson (2004) are people who are recognised to have characteristics that are highly valued and most times are winners in the organisation. They function as models of behaviour within the organisation (Hofstede, 1985). 2.3.3 Rituals Rituals represent a number of activities in the culture that are extra but are considered socially vital. According to Hofstede (1985), symbols, heroes and rituals can be termed as practices, because they can be seen and observe. 2.3.4 Values According to Hofstede, the essential aspect of culture is formed by values, which are broad propensities to have a preference of certain state to others which are the deepest level of culture (Denison, 1990). Figure 2 Hofstede organisational culture model Source Adapted from Davidson (2004, p.47) 2.4 Competing Value Framework Model The competing value framework consists of two dimensions which have been encompassed into four groups. The first dimension is allied to organisational focus, from an internal emphasis on the well-being and development of individuals in the organisation and to an external emphasis on the well-being and development of the organisation itself. The second dimension distinguishes organisational preference for structure and signifies the difference between stability, control, flexibility and change. The two dimensions form the four quadrants of the model (Cameron and Quinn, 2006). 2.4.1 Clan Model The clan model in the upper left quadrant places a great importance on the flexibility and internal focus, and stresses on cohesion, moral and human resource development as standard for effectiveness. This model focuses on friendly working environment, like one big family where individuals have a lot in common and share things among themselves. Leaders are seen as mentor, and they represent a parental symbol. What keeps the organisation together is loyalty, custom and teamwork. The organisation focuses on long-run remunerations of individuals development with a sense of high unity and morale being important, whilst commitment becomes very high (Cameron Ettington, 1988). Accordingly, Cameron and Quinn (1991) argued that clannish organisations place importance on attachment, affiliation and membership support. The definition of achievement at this level is in terms of thoughtfulness to clients and concern for people, exceptional focus is on teamwork, involvement and harmony in the org anisation (Cameron Quinn, 2006). 2.4.2 Adhocracy model The Adhocracy model is located in the upper right quadrant emphasising on flexibility and external focus, and highlight on readiness, growth, resource, acquisition and external support. The organisation is measured as a vigorous, enterprising, and resourceful workplace, where employees stick their necks out to take risks for the organisation. Leaders are ambitious, productive and risk-oriented. The organisation is held together by commitment to experiment and invention. The focus is being at the foremost edge of work knowledge, products and other services. Willingness for change and meeting new challenges are significant. The organisations long- run emphasis is on fast growth and obtaining new resources. Denison and Spreitzer (1991) argued that, the resources are predicted to cultivate innovation and cutting-edge output. Behaviours come from members creativity, self-determination and adaptability (Cameron and Quinn, 2006). 2.4.3 Market model This model is located in the lower right quadrant with emphasis on control. It has internal focus, and stresses on the role of information management, communication, stability and control. The most important attention is for work to done. Leaders become motivating creators, directors, and contestants. Leaders are tough and demanding. The bond that holds the organisation together is on importance on winning. The long-run concern is on competitive movements and achieving strategic goals and targets. The style of the organisation is striving on competiveness (Cameron and Quinn, 2006). 2.4.4 Hierarchy model Hierarchy model is in the lower left quadrant. This model emphasises on control. It has external focus, and views planning, goal setting, productivity and efficiency as effective. It is branded as a formal and organized place to work. Measures and well define practice govern what people do. Leaders in the organisation are good coordinators, planners, and efficient experts. The long-run of the organisation are constancy, expectedness and efficiency. Official guidelines and policies hold the organisation together (Cameron Quinn 2006). Behaviours that affect these values consist of conformity and predictability. Denison and Spreitzer (1991) argued that these values, in turn, promote efficiency, timeliness, and smooth functioning. Figure 3 Competing Value Framework Source from Cameron and Quinn (1999) 2.5 The Denison Organisational Culture Model. Denison (1990) established four basic views of organisational culture traits namely; mission, consistency, involvement and adaptability 2.5.1Mission Denison (1990) postulates that, culture that offers a shared definition of the role and purpose of the organisation is not only positively linked with putting in their efforts in the interests of the organisation, but also helps in finding the direction and goals which makes it easier to select appropriate course of action for the organisation. A sense of mission permits an organisation to shape present behaviours by predicting a desired future state. Being able to adopt and recognise with an organisations mission contributes both short and long-term commitment to the organisation. Organisations that have low mission scores usually have top executives who concentrate on controlling their organisation, second-guess their direct report and make thorough decisions about products, people and resources. Also, organisation with low mission scores respond to competitors who have redefined the rules, goals and not very understanding to many employees and the long term drive of the organisation is not very motivating. The mission model has three divisions; 2.5.1a. Strategic Direction and Intent A clear strategy intention communicates the organisations purpose and has a clear indication on how everyone in organisation can contribute and make an impact in the organisation (Denison et al., 2006). This affirms the argument by (Baker., 2002) that strategic planning and identification are very important for maintaining organisational culture (Baker., 2002). 2.5.1b Goals and Objectives According to Denison et al (2006), a clear set goals and objective can be associated to the mission, vision and strategy and this give a clear direction to employees in an organisation. To be able to function effectively an organisation should be able to plan future course of action and also have a well-defined understanding of where they are going and the strategy to get there. 2.5.1cVision Denison et al (2006) posit that, the organisation has a shared view of preferred future and it stands for core values and apprehends the heart and minds of the members of the organisation, whiles giving guiding principle and direction. Mobley et al (2005) discovered from a study when assessing a global office furniture firm that, high score on vision may be indicative to people in the organisation having a clear idea as to the vision of the organisation. Denison and Fey (2006) argued that mission is the most significant cultural characteristics for the organisations concentrating on sales growth. 2.5.2 Consistency Denison (1990) suggests that, a reliable procedure for exchanging information is communication because it brings about an agreement on the meaning of words, actions and other symbols and further argued that organisational members will enhance their internal co-ordination and stimulate meaning and a sense of identification when they have a common perspective, shared beliefs and communal values. Organisations are effective when they are consistent and well incorporated (Safflord, 1998). To back this view, Denison, 2006; Gordon and Ditomaso,1992; Schein, 1992; argued that, behaviour is rooted in the set of core value, that leaders and followers are capable in agreeing and including various points of view and that the organisations activities are well coordinated and integrates. A consistent organisation cultivates an idea and produce organisational systems that build an essential system of authority based on consensual support. 2.5.2a Core Value Members of organisations often share a set of values which generates a sense of identity and a clear set of expectation. A research in Russia, conducted by Denison and Fey (2006) indicated that employees viewed core values to be important. The response of employees showed that the main purpose of the firm is to uphold the integrity of the current authority structure. 2.5.2b Agreement When members of organisations are able to reach agreement on critical issues, there is an agreement. This involves the fundamental level of agreement and the capacity to settle the differences as they happen (Denison et al., 2006). A study conducted on the effect of organisational practices on individual attitudes and behaviour by Fisher and Alford (2000) discovered that it is important to establish if agreement within the organisation is about the main organisational practices. Agreement will build up the impact of organisational practices of individual work behaviour. Disagreement on the other hand will weaken the connection between organisational practices and work attitude and behaviour. 2.5.2c Co-ordination and Integration Different departments of organisation are able to work together to accomplish a common goal whiles organisational boundaries do not affect getting the work done (Denison et al., 2006). The Wyandotte city council did a research to determine ways to decrease operational cost and to enhance customer service. The Denison culture survey was administered and the outcome was low consistency scores which point out that the city council should enhance integration and co-ordination in order to increase operational effectiveness, (Buno and Bowditch, 1998). Organisations that have low consistency score most of the times have customers who get unsatisfied for the reason that no one seems to be able to speak for the whole organisation. According to Rondeau and Wagner (1999), strong consistency cultures which highlight adherence to formal roles, rules and regulation and traditions, were discovered to be usually less likely to use systematic approaches when reacting to change. 2.5.3 Involvement Involvement incorporates the significance that the organisation places on building the capabilities of its professional and administrative employees. The value that the organisation has on team orientation against individual accomplishment and the feeling of ownership is created by the high level involvement. According to Denison, Jonovics Young and Cho (2006), employees are committed to their work when they feel a strong sense of ownership. They indicated that, people at all levels believe that they have some contribution into decisions that will affect their work and will make them believe that their work is directly connected to the organisational goals. The involvement view on organisational culture postulates that, the role of organisational effectiveness is the level of involvement of organisations members participation. A sense of ownership and responsibility is created by a high level of involvement and participation. This ownership produces a high level of commitment to the organisation and an increasing ability to operate under circumstances of ambiguity. The outcome is an increase in the level of employee commitment to the organisation which tends to reduce the needs for formal systems of control in organisation and leading to performance improvement (Denison, 1990). Organisation with a high level of involvement depends on informal, voluntary and implicit control system instead of formal, explicit, bureaucratic control systems. On the other hand, organisation with low involvement generally shows an organisation whose employees are detached from their work, ignorant of its importance and its link to the rest of the organisation, reluctant to accept greater responsibility and are tentative about working with people who are not from their immediate circle (Denison et al., 2006) The involvement part of the Denison model has three divisions. 2.5.3a Empowerment According to Denison et al (2006), people have the authority, initiative and aptitude to manage their own work. This produces a sense of ownership and responsibility to the organisation. Greastey, Bryman, Dairity, Prince, Soetanto and King (2005) did an investigation on how empowerment is perceived by employees in a construction firm and discovered that the strict regulations and rules under which construction workers operate, hinder their freedom to impact the work that they do. Additional discoveries suggest that the role of the employees direct supervisor has a strong impact on the diffusion of empowerment. To concur this view, findings of an investigation done by Benko (2001) perceived that if employees were not constrained by rules, regulation and limitations, they were able work more efficiently, promptly and effectively. 2.5.3b Team Orientation Denison et el (2006) postulate that, organisation depends on team effort to get work done as value is placed on working together towards a common goal for which every employee feel jointly responsible. Scott et al (2003) conducted a research on team orientation; they found out that, group association and teamwork have been linked with greater implementation of continuous quality development practice. 2.5.3c Capability Development According to Denison et al (2006), capability development of the organisation is the continuously investment in the development of employees skills to enable the organisation to stay competitive and meet on-going business demands. Managers and employees must learn how they can work well in a market economy, so an organisational culture that place importance on training and capability development of workers is very essential, (Puffer, 1992). Research point out those effective organisations empowers and engages their employees, build their organisation around teams and develop human skill at all levels (Block, 1991; Buckingham Coffman, 1999; Lawler, 1996; Spreitzer, 1995). Fey and Denison (2006) discovered that involvement is the most key dimension of organisational culture for organisation whose primary aim is employees satisfaction. To harmonise this view, research conducted examining organisational culture in a hospital setting found that strong involvement cultures were possible to increase employee participation, increase employee training and development expenditure, and increase use of self-managed work teams (Rondeau and Wagner, 1999). 2.5.4 Adaptability Denison and Mishra (1995) argue that organisation which has a strong adaptability generally experience sales and growth market share. Organisations which have low adaptability score generally have an internal focus and struggle to respond to competitors, customers and employees with new ideas. Low adaptability organisations operate on apathy and their past accomplishment may possibly create barriers for future success. Top managers in these organisations devote their time responding to results of standard operating procedures, controlling the organisation and managing short-term performance, instead of leading change or long-term thinking (Denison et al., 2006). 2.5.4a Creating Change Denison et al (2006) argued that, an organisation is able to create adaptive ways to meet changing needs. It is also able to read the business environment to react quickly to trends and predict future changes. A research conducted by Price (2003) in assessing organisational culture in a manufacturing firm, discovered that most employees showed that they were not rewarded or respected for discovering new and better ways of doing things, and they are not able to quickly adapt, change is met with opposition and the organisation is not taking the initiative. Areas that need improvement were identified in order for the organisation to adapt to the external environment. 2.5.4b Customer Focus Customer focus mirrors the extent to which the organisation is motivated by a concern to satisfy its customers. The organisation recognises and responds to their customers and predicts their future needs (Denison et al., 2006). Price (2003) when assessing the organisational culture of the manufacturing firm reached that most employees felt that they were meeting the needs and expectations of the customers. 2.5.4c. Organisational Learning The organisation obtains, interpret indicators from the environment into opportunities. The opportunities serve as a means to inspire innovation, gain knowledge and develop competences (Denison et al., 2006). Rondeau and Wagner (1999) from the study they conducted reported that strong adaptability cultures emphasis employees innovation, risk-taking, internal flexibility and entrepreneurialism. Also according to Doherty and Hardy (1996) adaptability to the environment is an essential element in ensuring innovative success. Figure 4: Denison organisational culture model Adapted from www.denisonconsulting.com 2.6 ORGANISATIONAL COMMIMENT The idea of organisational commitment has increase in the literature on industrial and organisational psychology (Cohen, 2003). The theory of organisational commitment is a concept different from other concepts such as job satisfaction, job involvement, career salience, occupational commitment, turnover intentions and work group attachment (Cohen, 1993; Mathieu Farr, 1991; Meyer et al.,1993; Morrow McElroy, 1986; Mueller et al; 1992). Apart from being a different concept, organisational commitment adds exclusively to the forecast of important outcome variables such as performance, turnover and withdrawal behaviours (Mathieu and Zajac, 1990; Meyer et al, 1993; Tett and Meyer, 1993). Research has emphasised that commitment has a great impact on the successful performance of an organisation. A highly committed employee in an organisation will identify with the goals, objectives and values of the organisation and will have a strong desire of being associated with the organisation. 2.6.1 Definition of organisational commitment. The concept of organisational commitment was defined by Mowday et al (1982, p.27) as, the relative strength of an individuals identification with and involvement in a particular organisation. OReilly and Chatman (1986, p.493), defined organisational commitment as the psychological attachment felt by the person for the organisation; it will reflect the degree to which the individual internalises or adopts characteristics or perspective of the organisation. Organisational commitment has been defined as a psychological state that binds the individuals to the organisation (Allen and Meyers, 1990, p.14). Mathieu and Zajac, (1990, p.171) also defines organisational commitment as a bond or link between the individual and the organisation. However, Steers (1977) defined organisational commitment as a comparative strength of an employees identification and participation with an organisation. According to Mowday, (1992), commitment consists of three components, it is identification with the goals and values of the organisation, a desire to belong to the organisation and willingness to display effort on organisations behalf. Researchers suggest that commitment impacts behaviour independently of other motives or attitudes and, might lead to the persistence in a course of action even in the face of conflicting motives or attitudes. Thus, commitment can lead individuals to behave in a way that, from the perspective of neutral observers, might seem in contrast to their own self-interest, e.g. a temporary employee who is productive despite having no job security (Meyer and Herscovitch, 2001, p. 301). For the purpose of this research, the definition and components given by Allen and Meyer (1990) will be used. 2.6.2 Models of organisational commitment The research will present literature of various models of organisational commitment. The research will concentrate on the Morrows model, OReilly Chatmans model, Etzionis model, and Allen and Meyer model. These models will be presented to give a framework for organisational culture. The models of organisational commitment are very important to the study as they explore the various perspectives of authors and how they are applied in organisational setting. The study will focus on the Allen and Meyers model of organisational commitment. 2.6.3 OReilly and Chatmans model of commitment The model of commitment by OReilly and Chatman according to Herscovitch and Meyer (2001), was based on the theory that commitment signifies a frame of mind towards an organisation, and that there are different ways through which attitude can be cultivated. OReilly and Chatman (1986) argued that commitment takes three different forms, established on Kelmans work on attitude and behaviour change. The three commitment forms are as follows: Compliance Commitment, which is the instrumental involvement for specific extrinsic rewards. Identification commitment, which involves attachment based on a desired for affiliation with the organisation Internalisation commitment which involves envisaged on congruence between the individual and the organisational values. 2.6.4 Morrows model of commitment Morrow (1983) gives five different forms of organisational commitment. The forms of commitment are divided into two broad categories. The first category looks at commitment that impact work attitude with no association to organisation where one is working. These are Protestant work ethic (Mirels and Garret, 1971), Career commitment (Greenhaus, 1971) and Job commitment. The second category looks at commitment that are impacted by the organisation where one is working, these are continuance and affective organisational commitment (Allen and Meyers, 1993) 2.6.4a Protestant Work ETHIC (PWE) Protestant work ethic (PWE) according to Aaron Cohen (1999), determining factor are felt to be a principally a function of personality and secondarily a function of culture (Morrow, 1983). The character connection is based on the observation that ethical authorization with stable personality and demographic traits. Power work ethical is related to work experience variables or to work outcomes (Morrow, 1983). 2.6.4b Job Commitment Job commitment according to Aaron Cohen is a function of personality or individual difference and the work situation (Morrow, 1993). Thus demographic and work experiences are expected to relate to job involvement (Blau and Boal, 1989). 2.6.4c Career Commitment Blau(1985) suggest that the principal determinants in career commitment are; individual differences and situational characteristics. Therefore, for the demography variables, the same pattern of relationship is expected for career commitment with the job involvement. 2.6.4d Affective Commitment Affective organisational commitment was discovered to be related to a wide variety of literatures. Affective commitment is related to both demographic characteristics and work experience. (Mowday, Porter and Steers, 1982; Morrow, 1993) 2.6.4e Continuance Commitment Continuance commitment, which reflects the recognition of costs associated with leaving the organisation, should be related to anything that increases perceived costs. Direct or indirect investments in the organisation, side bets, represents such costs bets, represents such cost best, and were operationalized mainly by variables like age, education and tenure (Becker, 1960). Morrow (1983) posits that career commitment is linked to continuance and affective commitment to the organisation. Also continuance commitment to the organisation relates to affective commitment, both of these commitment influence job involvement. Morrow further argued that there is a reciprocal between the different levels of commitment. 2.6.5 Etzionis model of commitment The Etzionis model of commitment has three different forms, namely Moral commitment, Calculative commitment and Alternative commitment. 2.6.5a Moral Commitment Moral commitment is classified Etinios (1961) originate from a symbolic compliance structure which can epitomise one of the two affective commitment. Moral commitment is categorised by positive affective attachment and internalisation of organisational goals and values based on an agreement structure that stresses on material or symbolic reward, shared norms and personal dedication (Etzionis 1975; Penley and Gould, 1988) cited in Hornung (2010). Moral commitment is categorised by its identification with organisational goals (Patchen, 1970). Hall (1970) argued that moral commitment can be seen as a kind of organisational identification. To concur this, Wiener (1982) argued by presenting moral commitment as a form of affective organisational attachment commitment. He aligned it with the commitment work of Porter and his colleagues (Porter, Steers, Mowday Boulian, 1974; Steers 1977). Therefore, arguments such as Hall (1970), and Porter (1974) are presently intented to operationalize af fective scopes of commitment, similar to Etzionis (1961) moral involvement. 2.6.5b Calculative commitment The calculative commitment is established on employee getting incentives to their match contributions. According to Etzioni (1996), this type of attachment to the organisation as typical agreement systems based on exchange. It is theoretically embedded in the theory of Barnard (1938) and the theory of March and Simon (1958). Calculative commitment needs not to be decreased to willingness to keep organisational members. It may be seen in a wider terms of contributory attachment. The traditional perception of calculative commitment retention of organisational members may be more closely linked to the affective form of organisational commitment. 2.6.5b Alienative commitment The alienative commitment is characterised by a negative form of attachment in light of being forced to a course of action by environmental pressure, experienced loss of control and lack of alternative (Hornung, 2010). According to Etzioni (1975), alienative commitment is emblematic of a prison which a force compliance system is prevalent. Alienative commitment can be regarded as a foundation for organisational commitment if one thinks of organisational members commitment to the organisation as a result of lack of control over the internal organisational environment and recognised absence of substitutes for organisational commitment (Etzioni, 1961) The word alienation was acquired from Karl Max who gave alienation its classic meaning, a lack of control. To the alienative committed employee, rewards and punishment may be seen accidental instead of lack of alternatives for organisational commitment (Etzioni, 1961). The worker may see the random 2.6.6 Allen and Meyers model of commitment However, Allen and Meyer (1991) also give three forms of organisational commitment has made the biggest contribution to organisational commitment literature. Their three models will be chosen because it has gone through a wide empirical evaluation to date. Allen and Meyers argued the belief that commitment binds people to an organisation, thus decrease the probability of turnover. The main alteration is in the mind-sets assumed to categorise the commitment. These reproduced the three different types of commitment: 2.6.6a Affective Commitment Affective Commitment is the employee emotional attachment and identification to the organisation. Affective commitment is also the individuals emotional connection to, acknowledgment with and partaking in the organisation, (Allen and Meyer, 1997). Employees who are affectively committed to the organisation will possibly continue working for it for the reason that they want to (Allen and Meyer, 1991). Employees who are dedicated at an emotional l

Electronic Media And Youth Violence

Electronic Media And Youth Violence Electronic media has forgotten Ethics and Social values, revision of media suitable for viewers through recommendations for producers and censor board. Media needs to be aware of the effects caused by their negligence and the inactive censor board. Nudity and violent footages, dramas and soaps exploiting and distracting the youth, scenes containing smoking and drinking shots, spreading wrong news before time and usage of copyrighted footage without permission should be stopped. One whole generation of the world is learning from electronic media and has learnt entirely immoral and incorrect information. This needs to be prevented in order to save next generations. Recommendations are given by interviewing executive producers, censor board executives and other directors. Executive Summary Electronic media has forgotten Ethics and Social values, revision of media suitable for viewers through recommendations for producers and censor board. Media needs to be aware of the effects caused by their negligence and the inactive censor board. Nudity and violent footages, dramas and soaps exploiting and distracting the youth, scenes containing smoking and drinking shots, spreading wrong news before time and usage of copyrighted footage without permission should be stopped. One whole generation of the world is learning from electronic media and has learnt entirely immoral and incorrect information. This needs to be prevented in order to save next generations. Youth is easily deceived, because it is quick to hope. Aristotle The youth is getting the wrong path by the use of this E-Media. Our main aim is to protect our youth from the dangerous effects of E-Media. In E-media we will target specifically the TV media which is accessible by the whole family especially the youth. Further in youth TV is mostly watched by the women of the family. These effects are either caused intentionally or by the negligence of E-media personals. Intentional effects are either for the promotion of their channels. The E-Media personals are displaying the unethical dramas, either the stories are distracting the youth or the scenes of the drama are disturbing and unethical. They provoke the female and male relationships which are considered unethical in our society. Most of the dramas and soaps are based on love stories and relations of married women with young guys. Some TV shows are provoking aggressiveness in our youth. We will mention a program of ARY MUSIK named LIVING ON THE EDGE. This program consists of unethical, immoral and non islamic dares given to the youth of Pakistan. That is done to provoke aggressiveness and to bring our youth to the level of the unethical youths of western countries. He is trying to copy the programs like FEAR FACTOR, RHOADIES etc. Similarly the E-Media personals are provoking nudity. Either that nudity is in full form or half nudity. We use the term half nudity for the scenes in which women or men are wearing inislamic clothes. Wearing sleeveless, wearing Capri, uncovered hair, uncovered belly etc is completely inislamic. Hereby we will mention some channels that have bought the licenses of western movie channels and are showing scenes containing kisses and some other unethical scenes. Channels are ARY DIGITAL who has recently bought license of HBO. Plus there are our cable operators who are showing unethical channels at midnight and at day time. Research methodology is based on interviews and questionnaire. Interviews are conducted from the media personals which include producers, directors, editors and executive producers of different TV channels. And questionnaires are floated among general public to gather their views about todays E-Media. Majority of the people have opposed medias current role. They want it to be made better by some central body. They want the media to be unbiased, responsible and correct. More entertainment channels should be introduced and number of news channels should be decreased as they are creating hypertension. Infotainment quota should be increased. Programs provoking aggression should be banned. Media should not be biased. Producers should show the real culture of our society. Channels should register their ratings. Channel owners involved in unethical and immoral airing should be penalized. Censor board should be made active. Censor board should penalize the parties distracting the youth. Censor board should take strict notice of the cable operators. E-Media is a very important sector of Pakistan. Along with the advantages of E-Media there are many disadvantages. These disadvantages should be eliminated and E-Media should be utilized to its best. Pakistans E-Media has all the capacity to be among the best. Hence everything is up to censor board. It should be made active and should be given the authority of penalizing and banning. It should take a serious notice of all the activities carried out by the E-media personals. INTRODUCTION Electronic Media Electronic media are that utilize electronics or electromechanical energy for the end user (audience) to access the content. This is in contrast to static media (mainly print media), which are most often created electronically, but dont require electronics to be accessed by the end user in the printed form. The primary electronic media sources familiar to the general public are better known as video recordings, audio recordings, multimedia presentations, slide presentations, CD-ROM and Online Content. Most new media are in the form of digital media. However, electronic media may be in either analog or digital format. Devices such as televisions, computers and cd-roms that make information available to people. Importance In October 2003, the British humanitarian organization Christian Aid released a report that $4 billion in Iraqi funds, which had been earmarked for reconstruction of the country, had disappeared. The Coalition Provision Authority (CPA), the U.S. controlled body that ruled Iraq at the time, was relegated with handling that money. An examination of financial records between June 2003 and October 2004 showed poor bookkeeping and investigators found indicators of potential fraud, the report said At the time, the CPA vigorously denied the accusations. By June 2004, the amount of money gone missing had more than doubled from four to almost nine billion dollars. This story was reported with minimal coverage when the announcement was first released. As the investigation progressed, the story of the missing billions was reported several times during the summer months of 2004 and again in January 2005. However, it was never given prominence in any news medium. The writers at Faithful Progressive called it the biggest and single most under-reported story of the last year. News Media and Democracy In a democracy an informed public is of critical importance. In matters regarding the self-interests of the citizenry and of the nation as a whole, knowledge is key in making decisions regarding participation in the process of democracy. Indeed, failing to report important news, or reporting news shallowly, inaccurately, or unfairly can leave people dangerously uninformed. The mass media of today has tremendous power within society. What and how information is distributed can have indelible consequences for individuals and society as a whole. As such, control of media outlets is regarded as a valued form of property for those seeking political or economic power. Among other sources of power, it is important to note that mass media has the ability to: attract and direct attention to problems, solutions, or people that can favor those with power; it can confer status and confirm legitimacy; it can be a channel for persuasion and mobilization (Graber, 33). This represents an incredible amount of power, and over the past twenty years or so, people have taken control over these outlets for the sole purpose of attaining both political and economic power. International In the United States, there are three twenty-four hour news networks. President Bill Clinton stated it well in a response to the question of the condition of todays media. He stated, The thing I worry about most is that people will have all the information in the world but wont have any way of evaluating itThats what I consider to be the most significant challenge presented to all of you by the explosion of media outlets in the Information Age. COMPARISON WITH PRINT MEDIA Illiteracy According to United Nations report Pakistan has 55% literacy rate. This makes it 160th country in world. Because of low literacy rate people cannot read the printed news. This gives an edge to electronic media over print media. Media of future Electronic Media has a clear edge over print media even if new media (for eg. The Internet) is not included in it. Print media is more of a habit with people and still caters to a sizeable population. But electronic media offers a lot of choice to the people, especially to the youth (GEN Y), the largest growing segment of our population and more importantly, has the ability to maintain the pace at which the preferences and demands of the Gen Y changes. The shrinking readership of the print publications perhaps is testimony to the changing media consumption pattern of the people today. Although we dont see an immediate threat to the print media, more so because it is a centuries old media, yet we believe it definitely is not the media of the future. Moreover, electronic media is visually more appealing and more effective in not only conveying a message but by virtue of being a frequency medium, is also effective in registering it, thus ensuring high brand recall amongst viewers poten tial customers. For the advertisers and advertising agencies, it provides exciting opportunities to experiment with new and innovative ideas which reduces the medias dependence on traditional source Which is best? It depends on which area you are in. In rural areas, where there is no technology, print is better, but for the urban areas, electronic media are the best. Print media was supposed to have died 10 years ago, but that has not happened. In terms of mobility and cost print media is better than electronic media. But in terms of speed, coverage and reliability, electronic media are the best. Newspaper is no longer essential, while attending the usual morning business, in the toilet. Laptop is the in thing; one can browse as many e-papers as desired. IDENTIFICATION OF THE PROBLEM New technology has many social and educational benefits but caregivers and educators have expressed concern about the dangers young people can be exposed to through these technologies. To respond to this concern, some states and school districts have, for example, established policies about the use of cell phones on school grounds and developed policies to block access to certain websites on school computers. Many teachers and caregivers have taken action individually by spot-checking websites used by young people, such as FACEBOOK, YOUTUBE. This brief focuses on the phenomena of electronic aggression: any kind of aggression perpetrated through technology-any type of harassment or bullying (teasing, telling lies, making fun of someone, making rude or mean comments, spreading rumors, or making threatening or aggressive comments) that occurs through email, a chat room, instant messaging, a website (including blogs), or text messaging. Youth is easily deceived, because it is quick to hope. Aristotle The youth is getting the wrong path by the use of this E-Media. Our main aim is to protect our youth from the dangerous effects of E-Media. In E-media we will target specifically the TV media which is accessible by the whole family especially the youth. Further in youth TV is mostly watched by the women of the family. These effects are either caused intentionally or by the negligence of E-media personals. Intentional effects are either for the promotion of their channels. The E-Media personals are displaying the unethical dramas, either the stories are distracting the youth or the scenes of the drama are disturbing and unethical. They provoke the female and male relationships which are considered unethical in our society. Most of the dramas and soaps are based on love stories and relations of married women with young guys. Some TV shows are provoking aggressiveness in our youth. We will mention a program of ARY MUSIK named LIVING ON THE EDGE. This program consists of unethical, immoral and non islamic dares given to the youth of Pakistan. That is done to provoke aggressiveness and to bring our youth to the level of the unethical youths of western countries. He is trying to copy the programs like FEAR FACTOR, RHOADIES etc. Similarly the E-Media personals are provoking nudity. Either that nudity is in full form or half nudity. We use the term half nudity for the scenes in which women or men are wearing inislamic clothes. Wearing sleeveless, wearing Capri, uncovered hair, uncovered belly etc is completely inislamic. Hereby we will mention some channels that have bought the licenses of western movie channels and are showing scenes containing kisses and some other unethical scenes. Channels are ARY DIGITAL who has recently bought license of HBO. Plus there are our cable operators who are showing unethical channels at midnight and at day time. Smoking scenes also provoke the drug addiction in youth. Previously the ads of cigarettes were banned in order to decrease the percentage of people converting to addiction. But now these smoking scenes are consistently being shown in many dramas and shows. When a youngster watches his favorite actor smoking in a TV drama and performing stunts or having lots of girlfriends because of that cigarette then that youngster follows him. Same is the case with scenes containing alcohol and beer. Violent footages are also disturbing for the youth. We see many Indian movies which are showing scenes of fights which are followed by the youngsters. Same is happening here these days all the boys are found to be fighting with each other. They think they are living in their ideal movie and they are the heroes. Wrestling and cartoons are watched by the children and they try to implement that in their real life often damaging either themselves or some other member of family. SIGNIFICANCE OF THE PROBLEM Before examining the state of the news media in todays society, it is important to define what good reporting of news should be. Doris A. Graber, in her book Media Power in Politics, thinks it important to distinguish between news and truth. The function of news is to signalize an event. The function of truth is to bring to light the hidden facts, to set them into relation with each other, and make a picture of reality upon which men can act (Graber, 41). News dissemination, whether through radio broadcast, newspaper articles, or a web site posting, should perform both functions in order to truly inform. Good news can affect society in positive ways. Determined, sweeping coverage of important topics can improve local communities, rid government of improper public officials, save lives, and so many other things. Reporting events and uncovering truths is critical for the news media to perform its function. Media is the pillar of a society. Television is a vital source from which most people receive information. News and media delegates on television have abused their powers over society through the airing of appealing news shows that misinform the public. Through literary research and experimentation, it has been proven that peoples perception of reality has been altered by the information they receive from such programs. Manipulation, misinterpretation, word arrangement, picture placement and timing are all factors and tricks that play a major role in the case. Research, experimentation, and actual media coverage has pinpointed actual methods used for deceptive advertising. Television influences society in many ways. People are easily swayed to accept a belief that they may not normally have unless expressed on television, since many people think that everything they hear on television is true. This, however, is not always the case. It has been observed that over the past twenty to th irty years, normal social behavior, even actual life roles of men and women and media, regulatory policies have all been altered. Media has changed with time, along with quality and respectability. Many people receive and accept false information that is merely used as an attention grabber that better the shows ratings and popularity. This involves sensationalizing a story to make it more interesting, therefore increasing the interest of the audience. People often know that these shows aim to deceive them, but still accept the information as truth. The E-media has severely damaged our youth and provided them with altered and incorrect information. Thus one whole youth of Pakistan is having incorrect information and has inaccurate knowledge which not only is damage for them but for the whole generations which are to come. Following quotes represent the significance of youth; Youth is the trustee of prosperity. Benjamin Disraeli Almost everything that is great has been done by youth. Benjamin Disraeli RESEARCH METHODOLOGY TO BE USED Research methodology is based on interviews and questionnaire. Interviews are conducted from the media personals which include producers, directors, editors and executive producers of different TV channels. And questionnaires are floated among general public to gather their views about todays E-Media. Questionnaire is attached below while the list of interviewees is written below. Executive Producers Hammad Ghaznavi WAQT TV Rukhsana Noor Programs Manager WAQT TV Shah Bilal Programs Manager ATV Arooj Samdhani DUNIYA TV Producers Ahson Tirmazi DUNIYA TV Irfan Asghar DUNIYA TV Farrukh Tango GEO TV Noman Saeed ATV Munawwar Butt ATV Editors Usman Warraich Editor ATV Basit Javed Editor DAWN NEWS FINDINGS RECOMMENDATIONS By conducting the full report and analyzing the findings following recommendations are given; More entertainment channels should be introduced and number of news channels should be decreased as they are creating hypertension. Infotainment quota should be increased. Programs provoking aggression should be banned. Media should not be biased. Producers should show the real culture of our society. Channels should register their ratings. Channel owners involved in unethical and immoral airing should be penalized. Censor board should be made active. Censor board should penalize the parties distracting the youth. Censor board should take strict notice of the cable operators. CONCLUSION E-Media is a very important sector of Pakistan. Along with the advantages of E-Media there are many disadvantages. These disadvantages should be eliminated and E-Media should be utilized to its best. Pakistans E-Media has all the capacity to be among the best. Hence everything is up to censor board. It should be made active and should be given the authority of penalizing and banning. It should take a serious notice of all the activities carried out by the E-media personals.