Starbucks company Research Paper Example | Topics and Well Written Essays - 250 words - 1

Starbucks beau monde - Research Paper ExampleAnother laconic marge objective for Starbucks Company is to increase the customers cognizance on Starbucks environmental concerns. actively planning and setting short term environmental goals will achieve a long term reputation of environmental appreciation for Starbucks. Functional Tactics Functional tactical maneuver can be employ by Starbucks Company to implement a strong action plan that generates positive results for the company. Functional tactics include training employees, creating a new serving materials and common areas that are environmentally friendly. Including a cycle unit in every Starbucks is a functional tactic that will increase customer awareness and help achieve short and long term objectives. Implying these functional tactics will give Starbucks and increase competitive advantage over competitors who do not show environmental concerns. Policies to Aid Strategy motion Starbucks Company has used policies in the p ast to aid in completing objectives. Policies ensure that employees are empowering the company and completely understand the objectives that the company is trying to achieve. Currently Starbucks Company has implemented a policy that focuses on the customers needs. Managers must follow a specific policy that enables them to properly handle any issues that arise with customers. Starbucks too has a policy that empowers the Starbucks brand.